Thursday, September 7, 2006
On McDonald’s CSR blog, Vice President Bob Langert has defended the company’s Hummer Happy Meal promotion by dismissing the effect that advertising has on children: "… I polled my staff who have or had children. One of them said her children enjoy the little Hummer replicas as toys, just as many kids like toy trucks, regardless of make or model. She drives a MiniCooper, walks with her children to get groceries, bicycles with them on weekends, etc. Another said her grandchildren absolutely love the toy Hummers--that they're fun."