About the brand: Guangzhou Colornow Cosmetic Co.,Ltd.

Guangzhou Colornow Cosmetic Co. sells Re+5 Keratin Hair Treatment products for professional use only. Two treatment options are available, “with formaldehyde” and “formaldehyde free.” Complete formaldehyde content testing was not found.

Products by Guangzhou Colornow Cosmetic Co.,Ltd.

	Product	Formaldehyde testing results	Injuries: Number of consumers that filed reports with the federal government	Product recalls
	Re+5 Keratin Treatment	not tested	0

PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

This Brazilian Keratin Treatment is a revolutionary hair reconstructor and volume reducing treatment that eliminates kinky and frizzy hair textures, leaving hair straight, healthy and shinny for up to five months depending on the hair type. Completely repairs hair, coating hair with keratin, rejuvenating hair structure and gives it a shiny, flexible look. Keratin, together with a highly concentrated protein compound, has a unique synergy that acts fast and vigorously to regenerate and rebuild the hair shaft, making it smooth and naturally straght. The use of this unique formula will bring back the natural strength and shine that the hair has lost over the years because of harsh chemicals, sun light and pollution. It works on all types of hair. [link]

AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for Guangzhou Colornow Cosmetic Co.,Ltd. products are listed below:

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Guangzhou Colornow Cosmetic Co.,Ltd. - Re+5 Keratin Treatment

"Two distinct formulas of with formaldehye and formaldehye free. This Brazilian Keratin Treatment is a revolutionary hair reconstructor and volume reducing treatment that eliminates kinky and frizzy hair textures, leaving hair straight, healthy and shinny for up to five months depending on the hair type. Completely repairs hair, coating hair with keratin, rejuvenating hair structure and gives it a shiny, flexible look. Keratin, together with a highly concentrated protein compound, has a unique synergy that acts fast and vigorously to regenerate and rebuild the hair shaft, making it smooth and naturally straght. The use of this unique formula will bring back the natural strength and shine that the hair has lost over the years because of harsh chemicals, sun light and pollution. It works on all types of hair."
- from link

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

Re+5. 2011. Re+5 Keratin Treatment Gold System. Available: http://www.re5keratin.com/brazilian-keratin-kit.html Accessed: 2/10/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.