About the brand: AROT

The AROT hair-straightening Keratin products are untested for formaldehyde content. AROT advertises that the Keratin products are a natural treatment. The products are available to US consumers via the AROT website.

Products by AROT

	Product	Formaldehyde testing results	Injuries: Number of consumers that filed reports with the federal government	Product recalls
	AROT Hair-Straightening Keratin Treatment (Chocolate)	not tested	0
	AROT Hair-Straightening Keratin Treatment (Mint)	not tested	0
	AROT Hair-Straightening Keratin Treatment (Olive)	not tested	0
	AROT Hair-Straightening Keratin Treatment (Peach)	not tested	0
	PRIVAT AROT Gold Keratin Hair-Straightening	not tested	0

PRODUCT RECALLS

Since 2009, health and consumer product agencies in 6 countries have announced recalls of hair straighteners with high amounts of formaldehyde.

WHAT THE COMPANY SAYS ABOUT HOW THEIR PRODUCT WORKS

The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment. [link]

AVAILABLE FOR DIRECT PURCHASE BY CONSUMERS?

A loophole in federal labeling law allows companies to sell "professional use" products without the ingredient label required on all other personal care products, so the use of formaldehyde can be hidden. Nearly all of the hair straightening products surveyed by EWG are marketed for professional use only. Despite these claims, EWG found that consumers can easily purchase "professional use" products through online retailers. Retailers identified for AROT products are listed below:

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AROT - AROT Hair-Straightening Keratin Treatment (Chocolate)

"The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment."
- from link

Retailers: 124.99 from AROT USA product page

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AROT - AROT Hair-Straightening Keratin Treatment (Mint)

"The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment."
- from link

Retailers: 124.99 from AROT USA product page

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AROT - AROT Hair-Straightening Keratin Treatment (Olive)

"The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment."
- from link

Retailers: 124.99 from AROT USA product page

image source

AROT - AROT Hair-Straightening Keratin Treatment (Peach)

"The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment."
- from link

Retailers: 124.99 from AROT USA product page

image source

AROT - PRIVAT AROT Gold Keratin Hair-Straightening

"The AROT HAIR-STRAIGHTENING KERATIN TREATMENT is a keratin-based solution that gently relaxes the hair and removes frizz. It is neither a relaxer nor a straightener, since both use harsh chemicals to change the texture of your hair. It is a revolutionary treatment that softens, smoothes, and straightens your hair. Keratin Bio-Restorative Complex, collagen, and natural oils specially formulated to restore the hair from root to tip, strengthening and repairing cuticles with monomer precursors, improving the strength of the hair against harsh handling and chemical treatments, repairing the damaged hair fiber and making it easier to comb, controlling frizz and reducing volume, allowing for natural styling. The treatment involves a few steps that can take about 2 hours to complete, depending on the length and thickness of your hair. You will apply a solution made with active keratin, a protein that is similar to a component of your hair. The formula bonds to the cuticle's rough edges, trapping the moisture, hydrating the hair, and creating a glossy veneer. The results last from 3-4 months, depending on the number of times you wash your hair. This is not a permanent straightening, but a natural treatment."
- from link

Retailers: 25 from AROT USA product page

Legal Disclaimer:

The conclusions and findings that appear on this page reflect EWG's research at the time of publication stated above. In light of evolving market conditions, subsequent product reformulations, and other factors, they may no longer be current. EWG makes no representations or warranties about any of the products that appear on this page. EWG hereby disclaims all warranties with regard to any of the products that appear on this page, including express, statutory, implied warranties of merchantability or fitness for a particular use.

References:

AROT. 2011. AROT Hair-Straightening Keratin Treatment. Available: https://www.arotusa.com/html/group_products.php?id=2 Accessed: 2/18/2011.

ACCC 2010. Australian Competition & Consumer Commission. Product Safety Recalls. Available at: http://www.recalls.gov.au/content/index.phtml/itemId/952834 Accessed: 1/6/2011.

AFSSAPS 2010. French Agency for the Safety of Health Products. Notice of the French Agency for Safety of Health Products concerning the health risks of exposure to formaldehyde in some smoothing hair cosmetics.” Available: http://bit.ly/fDLJF2 Accessed: 1/6/2011.

Anonymous 2010. Analytical report. Columbia Analytical Services. 3/25/2010-10/1/2010. Available: http://nadinejolie.com/blog/wp-content/uploads/2010/10/Formaldehyde_Brazilian_Reports.pdf. Accessed: 1/7/2010.

Fisher M 2007. Scared Strait Warning: A hot new hair-straightening treatment from Brazil could be a health hazard. But that hasn’t stopped people from performing it. Allure. Available: http://www.allure.com/magazine/2007/10/scared_straight Accessed: 1/6/2011.

Health Canada 2010A. Brazilian Blowout Solution Contains Formaldehyde. 10/7/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_167-eng.php Accessed: 1/6/2011.

Health Canada 2010B. Brazilian Blowout Solution Contains Formaldehyde: Update. 10/26/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_182-eng.php Accessed: 1/6/2011.

Health Canada 2010C. Several Professional Hair Smoothing Solutions Contain Formaldehyde. 12/10/2010. Available: http://www.hc-sc.gc.ca/ahc-asc/media/advisories-avis/_2010/2010_222-eng.php Accessed: 1/6/2011.

IMB 2010A. Concerns Relating to use of Certain Hair Straightening Products – Update. 11/29/2010. Available: http://bit.ly/hHJtRn Accessed: 1/6/2011.

IMB 2010B. Irish Medicines Board, Concerns relating to the use of certain Hair Straigtening Products. 12/23/2010. Available: http://www.imb.ie/EN/News/Concerns-relating-to-the-use-of-certain-Hair-Straightening-Products-.aspx?page=1&year=0&categoryid

Irish NCA 2010. ‘Marcia Teixeira’ hair products withdrawn. 6/14/2010. Available: http://www.consumerconnect.ie/eng/News_+_Research/Product_Recalls/marcia-teixeira-hair-products.html Accessed: 1/7/2011.

OREGON OSHA 2010A. OHSU Toxicology Center Issues Public Alerts About the Ingredients of a Popular Hair Salon Treatment. 9/30/2010. Available: http://www.Oregon OSHA.org/admin/newsrelease/2010/nr2010_24.pdf Accessed: Accessed: 1/7/2011.

Oregon OSHA 2010B “Keratin-Based” Hair Smoothing Products And the Presence of Formladehyde. October 29,2010. Available: http://www.orosha.org/pdf/Final_Hair_Smoothing_Report.pdf Accessed: 1/7/2011.

PBA 2007. Professional Beauty Association testing results. FDA Freedom of Information Act request F10-8327. Received 12/3/2010.

RAPEX 2010. European Union Rapid Alert System for non-food consumer products. Available at: http://ec.europa.eu/consumers/safety/rapex/index_en.htm. Accessed: 1/6/2011.